Wasn’t the product line originally called “Bridal Veil”?

The product line was originally named after Bridal Veil Falls, the waterfall just outside Telluride, Colorado (where the mixes originated). The original waterfall on the label was reminiscent of the fresh, Rocky Mountain water of Bridal Veil Falls. Today, the label presents the fresh vegetable letter logo representative of the fresh products within the bottles. The line has since been known as Freshies.