Bridal Veil Bloody Mary mix was the house mix of the Swede-Finn Hall, a restaurant in Telluride, Colorado. Ian Gustin and Colin Wells created the mix when they were working as the head chef and bar manager, respectively. The two wanted to make a different Bloody Mary mix that would attract Bloody Mary aficionados. There was such tremendous response from people who tried the mix that the two of them decided to put it in a bottle and sell it.
Since the inception of Freshies Food Corporation in 1994, the product line has expanded to currently 14 different flavors, 5 cocktail rimming products, 4 hot sauces, and a bbq sauce.