"Freshies" is a term that describes fresh tracks (the first turns that a skier makes in the snow on a powder day).  Ian and Colin named their company Freshies in honor of those first turns.  They realized, however, that the name of their company also applied to their corporate image as time went on: fresh ingredients without the use of artificial colors or preservatives.  You will notice that the logo incorporates this image, with fresh vegetables shaped into the letters of the word Freshies.