As with many things in life, you get what you pay for.  The Freshies product line is a premium, gourmet cocktail mix brand.  It contains fresh vegetables, herbs, and juices, and each bottle is meticulously made from scratch.  The label itself displays the quality image in which the company takes pride.  Just as with single malt scotches or microbrews, premium products are hand-crafted and a better value for your dollar than their mass-produced industrial counterparts.