Because Freshies Food Corporation takes pride in using only fresh vegetables, juices, and herbs for all the mixes, Freshies is considered all-natural by accounts such as Wild Oats, Alfalfa's, and select Whole Foods.  The Bloody Mary mixes do contain "caramel color", an ingredient that is considered artificial by the FDA; however, the caramel color is derived entirely from burnt sugar, so natural foods stores do not consider it artificial.