Freshies.com | Your gateway to Gourmet Cocktail Mixes!

Freshies mixes use fresh vegetables and herbs instead of concentrates and dried ingredients. They don't contain any artificial colors, preservatives, or flavors. They are the only mixes out of a bottle that contain the same components of a mix you would make at home. They also have a couple of ingredients that you won't find in any other mixes: freshly shaved horseradish, dijon mustard, fresh dill, fresh pepper mash, fresh lime juice, and fresh lemon juice, just to name a few.

2. Wasn't the product line originally called "Bridal Veil"?

The product line was originally named after Bridal Veil Falls, the waterfall just outside Telluride, Colorado (where the mixes originated). The original waterfall on the label was reminiscent of the fresh, Rocky Mountain water of Bridal Veil Falls. Today, the label presents the fresh vegetable letter logo representative of the fresh products within the bottles. The line has since been known as Freshies.

3. How can the mixes be all-natural?

Because Freshies Food Corporation takes pride in using only fresh vegetables, juices, and herbs for all the mixes, Freshies is considered all-natural by accounts such as Wild Oats, Alfalfa's, and select Whole Foods. The Bloody Mary mixes do contain "caramel color", an ingredient that is considered artificial by the FDA; however, the caramel color is derived entirely from burnt sugar, so natural foods stores do not consider it artificial.

4. Why should I buy Freshies mixes?

As with many things in life, you get what you pay for. The Freshies product line is a premium, gourmet cocktail mix brand. It contains fresh vegetables, herbs, and juices, and each bottle is meticulously made from scratch. The label itself displays the quality image in which the company takes pride. Just as with single malt scotches or microbrews, premium products are hand-crafted and a better value for your dollar than their mass-produced industrial counterparts.

5. How did Freshies the company start?

Bridal Veil Bloody Mary mix was the house mix of the Swede-Finn Hall, a restaurant in Telluride, Colorado. Ian Gustin and Colin Wells created the mix when they were working as the head chef and bar manager, respectively. The two wanted to make a different Bloody Mary mix that would attract Bloody Mary aficionados. There was such tremendous response from people who tried the mix that the two of them decided to put it in a bottle and sell it.

Since the inception of Freshies Food Corporation in 1994, the product line has expanded to currently 12 different flavors and 4 cocktail rimming products, with many more coming. New flavors in development include Margarita and Mojito variations, seasonal offerings, and Top Secret Formulations.

6. What is the story behind the name "Freshies"?

"Freshies" is a term that describes fresh tracks (the first turns that a skier makes in the snow on a powder day). Ian and Colin named their company Freshies in honor of those first turns. They realized, however, that the name of their company also applied to their corporate image as time went on: fresh ingredients without the use of artificial colors or preservatives. You will notice that the logo incorporates this image, with fresh vegetables shaped into the letters of the word Freshies.

7. Are your mixes vegetarian?

No, the Bloody Mary mixes contain anchovies. None of the mixes contain any chicken or beef base.

8. Are your mixes organic?

No, the ingredients, while fresh, are not organic. The costs associated with organic vegetables and herbs would be prohibitive for these products.

9. What is the shelf life of Freshies mixes?

Our Bloody Mary mixes are guaranteed with a shelf life of 1 year un-opened. All other mixes have a guaranteed self life of nine months un-opened. After opening a bottle of mix and keeping it refrigerated, it is best to consume our Bloody Mixes within 2 months and all other mixes within a month. Please check the date stamp on each bottle for the recommended consume date.

10. Is there alcohol in your mixes?

No, there is no alcohol in Freshies mixes. It is a virgin, and many people drink Freshies mixes on its own as a substitute for orange or grapefruit juice in the morning.

11. Why do your mixes contain so many ingredients?

These are the combinations that the creators came up with as the perfect, fresh, all-natural gourmet cocktail mixes. Just try one, and you'll agree that It's the Goods!

12. Is there a lot of sodium in the Bloody Mary mixes?

It appears that the mix contains a tremendous amount of the US RDA of sodium. While the product does use quite a bit of celery salt, the numbers on the nutritional analysis chart are based on a 6oz serving. Most people use about 4-5 ounces per drink on average of our product. (This means that the bottle actually makes about six 8oz Bloody Mary's.) Comparatively, our mix uses less salt than the majority of our competitors. Tabasco, for instance, has 58% US RDA per serving!

13. Is the Bloody Mary mix like tomato juice?

Actually, this mix is less of a tomato juice than it is an all-natural vegetable juice. Many people compare it to a spicy V-8, but we think that ours is better than V-8. When you take a sip of our mix, you can taste the onion, garlic, and horseradish. There is much less tomato flavor than, say, Mr. and Mrs. T's.

14. Are your Bloody Mary mixes hot or spicy?

The heat is a subtle heat that comes from fresh horseradish in the Original mix.

In the Habanero Hot, we use fresh habanero mash. The Habanero Hot won first place as the Best Bloody Mary Mix at the 1999 Fiery Foods Show in Albuquerque, NM. It rated as the hottest mix in the competition.

The Smooth-N-Mild does not contain any horseradish, it has only a little red pepper sauce and black pepper to heat it up. It has a smooth consistency, making it a more "traditional" Bloody Mary

15. Why isn't the Margarita mix green like all the others?

All of the green mixes on the shelves contain artificial colorings (usually FD&C Yellow or Blue). We do not believe in artificial colorings, additives, or preservatives. The natural color of our mix is a result of the blended juices that we combine to come up with the perfect margarita mix. We do use ascorbic acid, more commonly known as Vitamin C, to maintain color consistency.

16. Your Margarita mix tastes less syrupy than others, why?

Because our mixes use fresh lime and lemon juices, they are naturally tarter than our competitors' mixes. We use a little orange juice, granulated cane sugar, and agave nectar to sweeten them, but these sweeteners are naturally not as intense as high fructose corn syrup or artificial sugars. We believe in tasting the juice for what it is: fresh and all-natural. Many people find that our mix will be perfectly sweetened with the addition of a little Cointreau or Grand Marnier.

17. I love the Margarita Lite, will there will be additional low-carb mixes for the sweeter cocktails?

We currently do not have any schedule for making additional low-carb mixes.
There has been talk of making any additional low-carb recipes available only through our website.

18. How Long will Freshies last if refrigerated after opening?

Assuming the refrigerator is in working order, Freshies should last three to four weeks if refrigerated after opening and between uses

19. Is Freshies a publicly traded company?

No, Freshies is a privately held company and does not have any shares that can be purchased by the General Public.

20. Did you discontinue the Pina Colada Mix?

Yes, the Pina Colada mix was discontinued Summer 2006 and there are currently no plans to re-release.

21. When are the new rimming salts, sugars, and spices going to be available?

Fresh Rimz™ has been released as of April 1, 2007.